Insteadness sometimes we focus on this instead of that

Because Ads Are Interesting

Maybe you already knew this, but the ads shown on insteadness.com are selected automatically by faceless robots based on the content on any given page. We think that the diverse content on insteadness.com will generate some combinations of ads that will be interesting to contemplate.

Because Ads May Pay for the Site

If a user finds an ad interesting and clicks on it, insteadness.com will receive a very tiny bit of money, which might add up to pay for the cost of hosting the site. Probably not, but hey, it was worth a try. Fortunately, insteadness.com doesn't cost very much ;)

In the unlikely event that the ads generate more money than it costs to host the site, we've asked Jonathan Letham—who invented the idea of insteadness—to suggest a worthy charity. We might suggest something like the Electronic Frontier Foundation.

You Don't Have to Click on Ads

You are in charge of your own mouse-click destiny. You should only click on the ads if you are interested in what they offer. We strongly suggest you do not click on ads just to help pay for this site.